The client is an emerging tech startup focused on developing innovative software solutions for the education sector. Their mission is to enhance learning experiences through technology, aiming to bridge the gap between traditional teaching methods and modern educational needs.
Hours delivered back to the business
SOX compliance in Settlement process automation
Success rate of bot case completion
For functional release of OBT, RTS and OGS
The Challenge
Despite having a revolutionary product, the startup was struggling to gain traction in a highly competitive market. Their initial product launch failed to generate the expected buzz, leading to disappointing sales figures and limited market penetration.
What did
M.A. Ahmad do?
M.A. Ahmad stepped in to revitalize the startup’s product launch strategy. We began with a comprehensive market analysis to identify the target audience’s pain points and preferences. Our team then crafted a new marketing plan, focusing on digital marketing campaigns, influencer partnerships, and engaging educational content to showcase the product’s unique value proposition. We also advised on feature enhancements based on feedback, ensuring the product more closely aligned with market needs.
The Results
- 40% increase in product awareness
- Sales figures doubled within the first three months
- Established strategic partnerships with key influencers
- Received positive feedback from early adopters
- Secured additional funding from investors impressed by the turnaround strategy
